Online sales continue to set new records in June, but price points are ticking up across categories — including apparel.
According to Adobe Analytics’ Digital Economy Index , which includes data from more than 1 trillion online visits and across over 100 million product stockkeeping units, “consumers continued to move more of their shopping online with June generating a record $73.2 billion in total spend.”
The Adobe DEI revealed a “turnabout” in June for apparel prices. “After months of significant price decreases, online apparel prices were up 2.7 percent [month-to-month] and 4.3 percent [year-over-year] in June.” “Although just a slight dip of [negative] 1 percent, consumers are essentially now paying more for the online shopping basket they purchased a year ago,” Pandya said. “With physical stores reopening and slightly higher prices online, retailers will need to offer exceptional online customer experiences to attract and retain customers.”
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