Thanksgiving shopping online to decline for first time since 2015
Americans are expected to shop online less this Thanksgiving than last year, new estimates from Adobe Analytics show.It's the latest piece of evidence to suggest that consumers are opting out of a craze that stores themselves have beenThanksgiving Day online spend is expected to decline from the previous year for the first time since Adobe started tracking figures in 2015.
Of note: "Given that overall online retail inflation is essentially flat from last year, there would be little to no change if online retail inflation was factored in," Vivek Pandya, lead analyst of Adobe Digital Insights, tells Axios.As they've gotten better at selling online, retailers trickled out deals throughout the year to manage inventory and cash flow.
Adobe expects discounts to be as high as 32% online during Cyber Week for computers, 27% for electronics, 22% for toys and 19% for apparel and televisions.In-store Thanksgiving shopping will likely be close to nonexistent for the third year in a row, Axios' Kelly Tyko reports.
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