Nike's advertisement featuring Colin Kaepernick sparked a social media firestorm in 2018. Kaepernick, a former San Francisco 49ers quarterback, first made headlines in 2016 when he protested against police brutality by kneeling during the American national anthem.
Brands can play a significant role in helping this happen by uniting people and organizations around social issues through marketing campaigns.
While outrage from opposed groups can benefit brands, it's possible that deliberately courting such controversy may also negatively impact society. One concern that has been raised is that this kind of marketing canPolarization has the potential to lead to the rise of parallel economies: one for conservatives and another for liberals. The growing trend of companies positioning themselves as"anti-woke" in the United States is an example of this unfolding.
However, more research is still needed to fully grasp the positive and negative effects of these marketing activities on society. To gain a better understanding of this topic, for example, it would be valuable to study how consumer backlash impacts other entities like company employees, policymakers and investors.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
Online Abuse 101 - Women’s Media CenterOur Online Abuse Wheel summarizes the tactics, legal issues, and impacts of online abuse.
続きを読む »
Laszlo's Experiments Continue in New 'What We Do in the Shadows' Season 5 Teaser'What We Do in the Shadows' Season 5 Teaser: Laszlo's Experiments Continue
続きを読む »
Nike Unveils Kobe Bryant 8 Protro Sneaker Designed by Vanessa BryantNike's new shoe will be released on what would've been Kobe Bryant's 45th birthday.
続きを読む »
These Nike Trail Shoes Are Great for Tricky Terrain—And for Brunch After My RunFinally, cute waterproof sneakers that don’t feel swampy.
続きを読む »
‘Far-Right’ Libertarian Beats Primary Expectations in Inflation-Stricken ArgentinaLibertarian outsider Javier Milei received a surprise 30% of the vote on Sunday in Argentina’s multi-party primary election. See potential bias and similarities in coverage from CNBC, FoxNews, and AJEnglish:
続きを読む »
Who says ‘I love you’ first? Research reveals if it’s men or womenResearchers had 3,109 adults complete several online questionnaires about their relationships.
続きを読む »