Tech launch events are just as strange as ever.
. It’s a color-by-numbers picture of the phone with almost every bit shaded in except for one key spec: the price.Like just about everyone sitting around me in a section reserved for media, I’ve had a OnePlus 10T for testing under embargo for a couple of weeks. We know how it performs, what it costs, and have formed our opinions on who should or shouldn’t buy one. We’re not here to learn anything new; we’re here — just down the street from Broadway — for a little bit of theater.
So are a few hundred other attendees, and it’s not just tech industry types: OnePlus opened the doors to anyone who would pay $25 for a ticket. Attendees begin crowding into the standing room in the back as seats fill up, and a guy with Extreme Movie Announcer Voice informs us all that more chairs are arriving.
To that end, there’s a slide early on in the presentation that’s just raw specs that gets a round of excited applause. A gentleman behind me calls out “where’s the alert slider?” a couple of times when presenters pause. This really is a unique kind of drama.OxygenOS 13 bit, we’re all ready to get out of our seats. Someone nearby is playing a game I don’t recognize on their phone — maybe it’s a 10T? That’s a good use case for it anyway.
One room features a deconstructed model of the phone’s cooling system, doused in dry ice and lit dramatically, like it’s the ark of the covenant. There’s also a wall of previous OnePlus devices with alert sliders as far as the eye can see — what a tease.There are swag bags on the way out, of course, and back through the looking glass onto 36th Street, oppressive heat and blinding sunlight.
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