The soccer application launched a venture called OneFootball Labs to enable teams, soccer federations, and players to release non-fungible tokens.
The Germany-based soccer media company – OneFootball – raised $300 million to double down on its presence in the Web3 ecosystem. The American blockchain fund – Liberty City Ventures, the Hong Kong-headquartered Animoca Brands, and other investment giants led the financing.OneFootball – a soccer media application that features live scores, statistics, and news –the latest sports-related entity to dip its toes in the world of crypto.
It will allow teams, soccer federations, and players to release digital assets and fan tokens based on blockchain technology. Supporters will be able to buy and store collectibles with their email and a credit card. Lucas von Cranach – Founder and CEO of OneFootball – predicted that soccer and blockchain technology will be deeply connected in the future:
“We believe the future of football away from the stands and off the pitch will be decentralized and built on web3, giving back the ownership of data and digital assets to the fans.” With its over 100 million active users, OneFootball is among the leading entities in its field. It features soccer statistics from 200 leagues in 12 different languages. Considering its popularity, it is no wonder that renowned venture capital firms such as Animoca Brands, Liberty City Ventures, Dapper Labs, and Quiet Capital led the multimillion investment.The interaction between the soccer industry and the crypto sector has been more than obvious in the past several months.
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