Social media remains the most common way for college athletes to benefit from name, image and likeness compensation
So it’s up to major NIL tech platforms — some of which facilitate deals and disclosures, and others disclosures only — to fill in the gaps. Sort of.
Athletes’ deals with brands — from financial businesses to apps to fashion — will likely rise, too. Opendorse projects that brand deals will encompass 64% of all NIL compensation in Year 2 and bring in about $730.4 million. Women’s sports overall received $1,084 on average for an NIL deal, per INFLCR, with women’s gymnastics soaring to a $7,054 average.
Donor money also favors men’s sports — a whopping 93% of it, Opendorse said. The average monthly compensation from donors at the DI level is $1,012.
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