Nancy Whiteman left her consulting job to start an edible cannabis company — now she’s one of America’s richest self-made women, with a net worth of $225 million
Without outside funding, Wana conducted market research by visiting dispensaries to see what was popular, and the couple often had to cover payroll with their personal cash, Whiteman said. She also picked up occasional marketing consulting jobs to make ends meet, she now tells CNBC Make It.
She and John got divorced at the end of 2011, but decided to remain business partners. Colorado legalized off-the-shelf cannabis sales for dispensaries in 2014, and as nationwide interest in edibles grew, so did Wana's annual revenue. By 2017, it had climbed to $14.5 million — up from just $100,000 in its first year, Whiteman told CNBC Make It in 2018. A year later, Whiteman bought John's remaining shares in the company.Edibles are becoming increasingly popular, Whiteman said. They now represent 12% of the cannabis industry, Seattle-based data company Headset found last year.
In the 13 years since Wana launched, 23 states and Washington D.C. have legalized recreational cannabis use, according to the
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