Plaintiffs claimed no other products contributed to the hair damage they suffered and that only Olaplex products were to blame.
"There is a common misconception in the U.S. that hair care and other beauty products must be approved by the FDA before being placed on the market. That is not the case," Davis continued. "The FDA only regulates whether a cosmetic product is adulterated or mislabeled, not whether it is safe. Manufacturers are not required to do any particular testing, disclose product ingredients or submit any premarket testing for FDA approval.
"It is the hair care product manufacturer that is responsible for ensuring consumer safety. Olaplex failed to do so. Our clients have filed this suit to hold Olaplex responsible and protect other unsuspecting consumers," Davis added. In response, Olaplex has stood staunchly by their products, saying they are "safe and effective," and the complaints noted in the lawsuit are "sadly, a fact of life in our industry," an Olaplex spokesperson told FOX TV Stations.
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