.Snap now has music licensing deals with major companies like warnermusic and UMPG.
Snap, Inc. now has music licensing deals with major companies like Warner Music Group and Universal Music Publishing Group.
Snapchat users will soon be able to add music to their posts both pre- and post-capture, from a catalogue including music licensed from Warner Music Group and its publishing arm, Warner Chappell; Universal Music Publishing Group, members of the National Music Publishers Association and indie digital rights agency Merlin.
The new feature could open up a potential new promotional tool for the music industry. Snap, Inc. says that Snapchat reaches 90% of Americans aged 13 to 24, and 75% of those aged 13 to 34.
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