After the coronavirus pandemic got in the way, Nylon is finally ready to make its print comeback at Coachella.
“The thing about Nylon is you get people right on the verge of mass stardom and we think with this print issue we have identified all these people that are next year going to be the big pop stars,” she added. “Anitta is already a huge pop star, but she’s not quite as well known in the U.S. as she is in Brazil. But she’s right on the verge of breaking out here so we think to have her on the Coachella cover for Nylon is the perfect fit.
And there may be more to come as Rosenblum is mulling special print issues for other brands such as Bustle, which is celebrating its 10th anniversary next year. As for Nylon House itself, the franchise that was established at Art Basel, there will be about 1,000 festivalgoers in attendance, including Anitta and other artists who are performing at Coachella, while DJ and artist Peggy Gu will be performing.
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