New York's MTA, which for 14 years has provided real-time information on service outages, delays and other important transit updates for its 1.3 million Twitter followers, will no longer do so.
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“The amount that is being posed is astronomical,” said Shanifah Rieara, the MTA’s acting chief customer officer. “We are all about bringing ridership back. We should not be paying to communicate service alerts to our customers.” Beyond the pricing, MTA officials offered other reasons for leaving Twitter, including the added vitriol and the move away from a chronological timeline. They also pointed to a desire to push customers toward in-house products, such as a pair of apps known as MYmta and TrainTime. They provide times for the subway and commuter rail system, respectively.
Service alerts are valuable tools on New York City's massive rail and bus system, where mechanical problems, track fires, repair work and other issues can cause subway trains to get delayed or diverted to lines where they don't ordinarily run. Last month, more than 3 million people visited the MTA's homepage and nearly 2 million others used the two apps, according to an authority spokesperson.
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