NPR has named Kelly McBride of the Poynter Institute as its sixth public editor.
A former newspaper reporter and authority on the challenges of covering sexual assault, McBride is the co-editor of a book on media ethics used as a text in many college courses. She has also taught media ethics and best practices for years at the Poynter Institute, which trains journalists.
Major American news outlets that had public editor or ombudsman jobs included the Washington Post, the New York Times, and ESPN, where McBride previously served as ombudsman under a similar arrangement with Poynter. None has them today, citing the cost and the enhanced ability of the public to amplify their critiques through social media.
"All money is dirty. There is nothing purer about donated money, foundation money, advertising money, sponsorship money or government money," she wrote."That's why we need ethics. And NPR and PBS have demonstrated that as long as federal grants aren't the only source of income, newsrooms can still serve as vigilant watchdogs."
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