Nothing is Stopping Camera Makers from Using a Snapdragon Chip

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Nothing is Stopping Camera Makers from Using a Snapdragon Chip
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Smartphones have gotten to the level of quality they are at not just because the hardware is improving, but also because software has gotten a whole lot better. So why aren't camera makers taking advantage of this technology?

Smartphones have gotten to the level of quality they are at not just because the sensor hardware is improving, but also because software and processing has gotten a whole lot better. So why aren’t camera makers taking advantage of this technology?

As good as smartphone software gets, they’re still using sensors that are significantly smaller than those found in standalone cameras. By that logic, should the technology powering those devices continue to advance at nearly the same pace, no matter how good a Snapdragon processor is, it could never match the imaging potential of a dedicated camera.

“No, there is nothing stopping this. In my opinion, Snapdragon is already more powerful than the APs/ISP chips in any camera body today,” Judd Heape, Vice President of Product Management at Qualcomm tells PetaPixel. Additionally, some might believe that they would have to run a camera on Android, which wouldn’t be necessarily ideal. But Heape says that isn’t the only option.

“I think it’s hard to bring a ‘cross over’ product into the camera market landscape. Now, the market is essentially bifurcated into two pieces: the pro mirrorless market and the smartphone market,” he says.

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