The producers of the hit streaming series “The Chosen” are casting a wide net for viewers as production on the fourth season continues here. Think global.
Having relied on crowdfunding and word-of-mouth promotion among evangelical Christians in the show’s early seasons, series executives say they now want to reach potential viewers who have never thought about Jesus or don’t realize the Jewish roots of Jesus’ teachings.
“We don’t consider ourselves a ‘Christian’ show,” Mr. Pelo said. “We consider ourselves a historical fiction show, where Jesus is a character in that show, for sure, [but also] sort of centers around people’s experience with him.” “I believe that they have an affinity actually to the fact that, man, this is the Jesus I love. This is not the Jesus I was taught about in Sunday school, but it’s the one that I wished I had been taught about in Sunday school. So, I think that that’ll be the audience will hang on tight,” he said.
“The focus is not Jesus saying, ‘You’re in trouble. You’ve been sinning.’ The focus is that we are seeing the real lives of all these people,” the executive producer said. “And [Jesus] happens to be a catalyst to say, ‘There’s hope. Let’s continue this journey together.’” And Jesus tells the disciples, “Get used to different” — sounding more like the late Steve Jobs of Apple, whose ad campaign tagline was “Think Different.”
Mark Sourian, a former executive for the film companies DreamWorks and Universal, joined the series as president of production about two years ago. He said Mr. Jenkins’ vision for presenting a “relatable” Christ is compelling and will grab viewers.
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