Helping investors buy thousands of run-down houses on the cheap was to be the specialty of this proptech. Not even Dr. Phil could save it.
In response, the company expanded its reach to homes outside of its traditional purview of older homes in need of some repairs or renovations.
Meanwhile, the company's fees, which originally stood at 5% of a transaction, rose to be as high as 11% in certain markets, substantially higher thanAs fees rose, so did pressure on the sales force to meet unrealistic performance expectations, including working longer hours, four of the former employees said.When Sundae did land a homeseller, it often left them disappointed.in May 2022.
The company brought him one final offer of $320,000, but told him it would be done off the marketplace. That investor offered to pay Terry's mortgage while they turned the home into an Airbnb but said they couldn't afford to actually purchase the home at that moment.
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