Not Being Strait Forward: The SPH circulation scandal & its impact on Singapore’s media scene explained

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Not Being Strait Forward: The SPH circulation scandal & its impact on Singapore’s media scene explained
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It's not so 'strait' forward.

report, citing an unnamed SPT spokesperson noted that the discrepancy amounted to around 85,000 and 95,000 daily average copies across all of SPT’s titles, representing 10 to 12 per cent of its daily average circulation.were printed, counted for circulation and then destroyed; as well as double-counting of subscriptions across multiple instancesHowever, the article did not name any of the executives who left the company or were “taken to task”, nor explain what exactly “taken to task” means.

The story also quoted an email from SPH group editor-in-chief Wong Wei Kong to his staff saying the disclosure of the inflated figures “…was painful, but necessary to put right what was once unknown, but now known. There is no choice – we cannot possibly continue reporting numbers that would now be questioned.”

The quote suggests that SPT disclosed the discrepancy on its own for the sake of transparency. But the timing of the disclosure, the day afterpublished their article breaking the news, calls into question when SPT would have let the public and advertisers know about it otherwise. SPT’s statement that circulation figures weren’t linked to ad rates clearly didn’t placate advertisers.saying the trade body was “disappointed that such an incident has occurred.

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