Norway's auto market saw 86.4% plugin electric vehicle share in October, down year on year, from 89.3%.
Norway’s auto market saw 86.4% plugin electric vehicle share in October, down year on year, from 89.3%. Full electrics grew share by 7.5% YoY, but were outweighed by a drop in plugin hybrids. Overall auto volumes were 12,558 units, up 8.5% YoY, and above the pre-2020 seasonal norm of 11,635 units. October’s bestseller was the Volkswagen ID.4
Only in March 2022, and December 2021, have BEVs seen substantially higher share, but the overall result was let down by the downward trend in PHEV share. Most HEVs are Toyotas. The Toyota Yaris HEV costs 26% more than the similarly sized VW e-Up! which is a full BEV, with much lower running costs, and far better residuals. Perhaps Toyota’s Norwegian marketing department is very “skilled” , or perhaps other factors are involved. Would Norwegians please jump in to the comments to help us understand this dynamic?With Tesla having peaked last month, Volkswagen is once again back to pole position with the ID.4.
The most exciting new of the month was the first appearance of the new BYD Atto 3, which promises to bring new value to the compact family SUV segment. It saw an initial 46 units in October, and can climb much higher from here.
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