The growing popularity of online holiday shopping is still not enough to kill a post-Thanksgiving tradition.
For budgets squeezed by higher prices for food and other essentials, waking up early and braving the crowds was worth it.
"It's cold out. We're having a good time. There's great deals," said shopper Sean Maloy. "There's something about going in the store, picking it out, kind of beating the crowd, figuring out how you can take advantage of it and really just finding the best deal for yourself." While major retailers kept with their new pandemic-era tradition of staying closed on Thanksgiving, retailers said people still did a lot of bargain hunting from home. Many retailers like Apricot Lane are continuing to offer steep discounts, despite cost increases.
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