This unique and rare timepiece piece carries the essence of Cartier's adventurous spirit. ⌚
Cartier originally created this coveted model in 1984 for back-to-back winners of the punishing, 6,200-mile Paris-Dakar rally. The brand’s then-CEO, Alain Dominique Perrin, and rally founder Thierry Sabine together conceived a case reminiscent of the race’s logo, which depicts a Tuareg nomad wearing a traditional headscarf, or “cheich.”hammered down for $1.1 million at Sotheby’s last year to become the most expensive Cartier watch ever sold at auction in Europe.
This fifth piece is the only one to be finished in white gold. The design was commissioned in 2010 by noted collector and co-author ofGiorgio Seragnoli. It is the same size as the original Cheich but is powered by a quartz movement rather than a mechanical one. On the caseback, it’s engraved with “No. 1” as it is the only one in existence.Alessio Zenga
“I believe the history of the Cartier Cheich and especially that of this particular white-gold Cheich perfectly epitomizes the essence of Cartier watchmaking: a tradition rooted in adventure, friendship, and exclusivity,” Zenga toldSeragnoli had a penchant for white-gold timepieces but reportedly went bankrupt before he was able to acquire this Cheich. As such, the rarity remained with Cartier until Zenga picked it up.
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