Nissan Titan put to rest after 2024 model year
when"a source" sent the outlet"an internal company document proving production at the Canton, [Mississippi] plant is coming to an end."
To the outlets that asked Nissan about the news, the automaker sent this statement: "Production of theis scheduled to end summer 2024 at our Canton plant in Mississippi. Under Nissan’s Ambition 2030 vision of an electrified future, we are accelerating the process of transforming the Canton plant with the latest in EV manufacturing technology. This will support production of two all-new, all-electric vehicles. There will be no workforce reductions due to this action.
The news reinforces what we already knew: Breaking into the full-size U.S. truck market remains one of the greatest challenges in the automotive kingdom, and that"only" wanting a tiny piece of a large pie doesn't guarantee getting even that. Nissan originally targeted 100,000 annual Titan sales in the U.S. at the Titan's launch. That's about where the
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