Nike forges ahead into the metaverse, even as critics slam the virtual world as overhyped and eerily empty
, which will become the online store for Nike virtual goods.
The new marketplace is the latest sign of Nike's commitment to connecting with consumers in virtual environments, even as doubts linger about the future of the metaverse and companies such as Meta fail to generate a return on billions of dollars in investment.Swoosh as a"web3-enabled platform" that will let users co-create virtual products with Nike designers, likely virtual shoes and jerseys.
The first virtual collection will drop next year. It will be"shaped" by the dotSwoosh community, the company said. But it's unclear how much control users will have over the creation of products. Users will be able to create virtual products on the platform, and some products may be sold by Nike with creators earning royalties.
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