.Nike Inc. is pulling out all the stops with its latest advertising campaign.
Nike Inc. is pulling out all the stops with its latest advertising campaign to motivate a public that needs a lot of motivation these days.
The “Never Too Far Down” film will air on Nike’s social media channels, and on television and during the livestream of Tiger Woods’ “The Match. Champions for Charity.” It will also air during the May 26 Dortmund versus Bayern Bundesliga Match and during other programming. “We’ve all be underestimated and counted out,” James says in the video. “In those moments, we felt like it was over. But it’s when we’re given no chance that we somehow found that last bit of strength to keep fighting.
“The whole world, we’re fighting for something bigger than a championship right now,” James said. “People are struggling and this continues to be an incredibly difficult time. For me, thinking forward to a time when we’ll be able to play again, it keeps me going. Even if basketball looks different for a while, I’m excited about the possibility of getting back in the game because I know how inspiring and powerful sports can be. I think the lessons we learn from sports can inspire us all.
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