Danielle Walsh had made the pre-drinks video as an advertisement for drinks company VK which saw her down four cocktails in less than 90 seconds
A Belfast influencer has had one of her TikTok videos banned by advertising watchdogs. She was seen downing four cocktails in less than 90 seconds.
The ASA explained that in the video, Danielle - who sells her own metal straws that let drinkers 'down pints like an exhaust pipe' - is stood behind a bar with glasses in front of her while music plays. She talks to the camera and says: "So for pres tonight, let me show you what we're drinking... We're going to do four in one, because we're getting lit tonight.", reports the Irish Mirror.
The ASA said the video was 'irresponsible' because it seemed to encourage drinking too much alcohol and wasn't clearly marked as an advert. Ms Walsh said VK had not paid her for the post and agreed to remove the video while it was under investigation. TikTok said the promotion of alcohol was prohibited on their platform, and that the ad had been deleted by the creator. The ASA's ruling said the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing states that ads must be 'socially responsible' and shouldn't contain anything likely to lead people to adopt 'unwise' styles of drinking.
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