As interest in NFTs disappers, teams are looking for 'vibe directors'
The article says that"vibes managers" should"promote NFT projects to newcomers while reassuring existing funders." As such, largely, they are responsible for the atmosphere of euphoria with no regard to price movements:The last NFT NYC conference that made headlines was in June and was a symbol of artificial positivity. Despite falling prices and vanishing media coverage, the festival was endorsed by top-tier celebrities, including the likes of Lil Baby, Timbaland and Haim.
The Guardian spoke to one of the first"vibe managers." He shared that his work is all about"marketing" and is not that different from familiar community management in Web3.Chief vibes officers should engage with the community and create and promote content on Twitter and other social media platforms. In general, it is a full-time job that includes being the"ears and eyes" of the product.
At the same time,"vibes officers" themselves do not see their work as confusing or hypocritical. One of them stated that their main mission is to create a friendly atmoshpere to make new NFT investors feel better. I liken it to somebody walking into a bar for the first time, that they paid tens of thousands of dollars to get into. If they walk in and nobody acknowledges them, that’s a failure. If they walk in and people are hugging them, cheering them on, they’re going to feel much more welcome.
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