NFTs fell in popularity in the second half of 2022. However, the industry is laying the groundwork for a rebound.
What Happened
Staying true to the core ethos of crypto, NFTs are paving novel methods of monetization for creators by reducing the roles of value-extracting intermediaries and allowing artists to form more direct relationships with their fans. Two key revenue streams that NFT creators can tap into are primary issuances of newly minted collections and ongoing royalty payments from secondary-market transactions.
Although there was much hype going into the launch, the Coinbase NFT marketplace floundered, evidenced by its lackluster usage. Since its launch in April, Coinbase NFT has total trading volume of only $7.2 million from a user base of just 16,230. In the past seven days, the platform has had just $6,300 worth of transactions.
Nike acquired Web3 3D development studio RTFKT in late 2021 and took advantage of the purchase for its debut MNLTH series, which launched in February. The collection was airdropped to holders of RTFKT’s existing CloneX avatars and PodX virtual spaces. Soon after in April, Nike launched virtual officially licensed sneakers with its CryptoKicks NFT collection. Later in the year, Nike announced its intention to launch its .Swoosh platform by early 2023.
A few other celebrities that saw success with their NFT projects this year included DJ Steve Aoki, rapper Snoop Dogg, movie star and cult figure Bill Murray, rockstar Ozzy Osbourne and actor Johnny Dep.One of the most significant events of 2021 was Yuga Labs’ Bored Ape Yacht Club replacing Larva Labs’ CryptoPunks as the NFT collection with the highest floor price. The flip took place in December 2021 when BAYC reached a floor price of 53 ETH versus CryptoPunks’ 52 ETH.
Interestingly, during the period of waning user activity of the bear market in the final months of the year, CryptoPunks re-flipped the BAYC to achieve a higher floor price, where it now sits at 63.7 ETH , compared with BAYC’s 62.6 ETH . This indicates that the NFT community sees the BAYC and its associated assets as a riskier venture bet with a higher chance of failure to deliver on its ambitious roadmap, compared with CryptoPunks’ simple role as a luxury good and status symbol.
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