NewJeans Selected As Global Ambassador For Levis
On March 6, it was announced that NewJeans, who stole the hearts of Millennials and Generation Z with Y2K fashion as well as music, was selected as a global ambassador for the popular denim brand Levi’s.
NewJeans shared, “We are honored and thrilled to be with Levi’s, a timeless brand that represents the world’s most iconic pair of jeans.” An official from Levi’s also remarked, “We prepared a meeting with NewJeans as the first step to appeal our brand identity to Generation Z while celebrating the 150th anniversary of the birth of [Levi’s jeans] 501. As they have free, fashionable, and bright energy, we plan to work on various performances and interesting projects together [with NewJeans] as our brand ambassador.”
Levi’s is currently preparing for a live performance with NewJeans in Seoul in commemoration of the 501 Day when the patent for the riveted jeans was granted on May 20, 1873.
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