K-pop group NewJeans_ADOR talk songwriting, favorite ‘00s trends, and more. 💿
In the music video for their new song “OMG,” the five members of NewJeans are lost in different realities. As patients inside what appears to be a rehab center, Hanni, Minji, Hyein, Haerin, and Danielle explain their separate delusions. Hanni earnestly believes that she’s iPhone’s Siri; Minji, a doctor; Hyein, a princess; Haerin, a cat; and Danielle, in a ultra-meta twist, thinks she’s a part of the K-pop group NewJeans.
The six-minute cinematic visual directed by South Korean filmmaker Wooseok Shin is as ambitious and whimsical as it is strange — a bold creative decision for a young group who only debuted less than a year ago. But it feels par the course for NewJeans, who’s only continued to surprise fans and upend expectations since the release of their wildly popular debut EP last summer.
Following a monumental 2022 and award season for NewJeans, which saw their songs consistently top the Korean charts,lands as a bright omen and year to come for the promising group. Below, NYLON caught up with members over email to chat about their new songs, songwriting, and 2023 resolutions. Minji and Hanni, you both are credited as songwriters on “Ditto” and “OMG,” respectively. Do you have an interest in exploring lyric writing and production?: We have been challenging ourselves and putting a lot of effort into trying new things since our debut. There are many opportunities, so we are gradually gaining experience and practicing. As they are our songs and albums, each one of us contribute different ideas, so I think it will be a good synergy moving forward.
: Winter always felt cold, chilly to me in a way. But after our debut, this first winter with my members and Bunnies feel the exact opposite, full of warmth and coziness! For me, I now associate winter with an image of warmth, like a cozy blanket!: The winter spent together with the members before our debut was full of great memories too, but being able to spend this winter with Bunnies feels even more cozy and warm.
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