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has backed Newcastle United to boost their revenue by “unlocking” the Saudi Public Investment Fund’s role at the club., the 66-year-old – who served as CEO at Goodison Park between 2004 and 2009 and now runs a football consultancy advising elite clubs – claimed he would be “very surprised if the wheels are not in motion”.The Magpies agreed a £25million-a-year shirt sponsorship deal with Saudi events management company Sela last year .
They have also reached a £40million-a-year agreement with sportswear giants Adidas to become their shirt manufacturer from the 2024-25 campaign onwards.“They’ll be looking at ways to introduce more money into the club, I’m sure.Join the Football Insider WhatsApp channel to get all our exclusives and the breaking transfer news FIRST.
“International sponsorships will be a key factor for them, and certainly the stable of companies that PiF have investments in is something which is yet to be unlocked.“I think they’ll be aware of that, and I’d be very surprised if the wheels are not in motion already.”
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