There is a bit of irony that an upstart sports media company is being bought by one of the world’s largest legacy media companies.
Alex Mather, a co-founder of The Athletic said during a 2017 interview with the Times that, "We will wait every local paper out and let them continuously bleed until we are the last ones standing. We will suck them dry of their best talent at every moment. We will make business extremely difficult for them."
The two sides had started discussing a deal last summer before talks fell through. The Athletic, had also been in discussions with Axios last year.After the sale closes, which is expected in the current quarter, The Athletic will be a Times Co. subsidiary and operate separately. Mather will stay on as general manager and co-president and co-founder Adam Hansmann as chief operating officer and co-president.
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