New York Fashion Week topped the list of cities for highest total earned media value.
MILAN — What was the media impact of the latest New York, London, Milan and Paris Fashion Weeks? A combined 274.1 million euros, according to data provided by DMR Group, a company focused on monitoring, tracking and analyzing data communication activities and public relations strategies for leading brands around the world.
In particular, print coverage created an estimated value of 43.5 million euros, with about 372 pages dedicated to fashion, 53.3 percent of them running during Milan Fashion Week. In Italy, the U.K. and France, respectively, Corriere della Sera, The Daily Telegraph and Le Figaro were the newspapers dedicating more coverage to fashion during the four-week marathon.
The total estimated value of social media coverage was 159.5 million euros and 49.9 percent of that was achieved during New York Fashion Week, followed by Milan and Paris. The social media coverage was significantly smaller in London, accounting for only 6 percent.
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