New skincare trend means you can now use anti-ageing products on sensitive skin

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New skincare trend means you can now use anti-ageing products on sensitive skin
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Yes, you can use anti-ageing products on sensitive skin with new ‘soothe and smooth’ trend *affiliates

"Sensitive" skincare used to be boring and basic by necessity: keeping it calm meant you had to settle for products that were fundamentally variations on your granny’s cold cream, with no real solutions for wrinkles and age spots. But a new wave of products refuses to compromise.

Ceramide technology Ceramides are skin’s own protective lipids, allowing it to exist in a calm state of self-repair. But their production slows with age and they get stripped by aggressive cleansers, pollution and stress. Sensitive skin is particularly lacking in them, forcing it to spend its energies on combating flare-ups instead of generating fresh skin cells.

Breakthrough actives Fresh collagen stimulation is the holy grail for all anti-ageing products, but many ingredients that make it happen, like retinol, risk aggravating skin. However, Avon’s Protinol compound was tested independently and found to boost the two key forms of collagen, 1 and 3, without irritation. Protinol is already the anti-ageing hero ingredient in many Avon products, but now stars in a new Anew Sensitive+ Collection.

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