New bills aim at Apple, Google and Facebook as U.S. attempts to catch up to Europe's Big Tech push

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New bills aim at Apple, Google and Facebook as U.S. attempts to catch up to Europe's Big Tech push
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Sen. Amy Klobuchar announced plans to introduce a bipartisan bill that would prevent dominant online platforms owned by Big Tech companies from favoring their products at the expense of third-party vendors.

U.S. lawmakers introduced another wave of proposed legislation aimed at Big Tech on Thursday, their latest attempt to catch up to what European regulators have been doing for years.

That is just one of a series of attempts in Europe to balance the growing power of Big Tech platforms. The EU has fined Google nearly $10 billion in total, and has at least four cases against Apple, while empowering the European Commission to fine companies up to 10% of their global turnover for violating rules that the U.S. has yet to establish, such as the General Data Protection Regulation, which became enforceable in May 2018.

Congress has not established an overarching data-protection law similar to GDPR, and the Children’s Online Privacy Protection Act, or COPPA, has changed little since it was passed in 1998. Sen. Edward Markey, D-Mass.

Read also: FTC has a chance for a do-over in its ‘fiasco’ antitrust case against Facebook, legal experts contend “It is incredibly frustrating that U.S. lawmakers continue to look at our current problems with digital platforms through the outdated lenses of competition and privacy,” Vasant Dhar, a professor in the Stern School of Business and the Center for Data Science at New York University, told MarketWatch.

Fresh off an injurious whistleblower hearing in the Senate last week, Facebook blamed criticism of its treatment of kids online on a lack of “standard rules for the internet” and said that the onus should be on Congress to act. The tone of the letter mirrored a confrontation between Markey and Zuckerberg during a 2018 Senate hearing, when the senator pressed the CEO on whether Facebook would support a law for users, particularly kids, that requires “clear permission from users before selling or sharing sensitive information about your health, your finances, your relationships?” The culprit? At the whistleblower hearing, Sens. Klobuchar, D-Minn., and Richard Blumenthal, D-Conn.

An EU representative said the organization is simply regulating platforms to address the impact of platforms on society and competition. A December 2019 survey revealed 74% of European citizens wished to know how their data is used by social media platforms when they access other websites.

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