Trademarks show the sneaker manufacturer New Balance seems to be prepping to launch virtual items tied to its products. Blockchain NFTs DigitalCollectibles
“New Balance is coming to the metaverse,” Gerben tweeted. “The company just filed 3 trademark applications claiming an intent to sell NEW BALANCE-branded virtual shoes, clothing and sports equipment.”
The trademarks describe a myriad of “downloadable virtual goods” that can be leveraged in virtual worlds. They also explain how retail store services can feature “virtual merchandise” that showcases the sneaker and sports apparel manufacturer’s product line. Additionally, the New Balance trademarks describe “entertainment services” that provide online accessories to virtual participants.Nike and Adidas are a few steps ahead when it comes to the metaverse game.
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