New Netflix Help Center pages reveal the streamer's plan to end password sharing 👀 Accounts will work on multiple devices, but only within a single household - signing in at another location will require verification 😲 More details 👇
Netflix finally reveals the details of their plan to end password sharing. In December, the platform announced that password sharing would no longer be tolerated on the streaming service, starting sometime in 2023. At the time, Netflix was still piloting the new, password-sharing-free model; to work out the logistics, Netflix tested versions of the new plan in several Latin American countries.
Now, Netflix clarifies the details of their plan to stop password sharing in new Help Center pages . In order to prevent people from widely distributing their passwords, Netflix will now prompt users to sign onto the Wi-Fi of their home location at least once every 31 days. The platform will still allow subscribers to share the account among multiple devices, but those devices must be from users in the same household.
SCREENRANT VIDEO OF THE DAY Users who violate the new policy could risk having that device blocked from the account, though subscribers will not be charged for using a device outside the household. For those worried that they will no longer be able to access their accounts while traveling, Netflix has a work-around: The users will be able to sign onto a hotel TV, or their computer, and retain their information on that device for up to seven consecutive days without that device getting banned.
The password sharing crackdown comes in tandem with another initiative Netflix put into place in late 2022: the ad-supported subscription option. Mirroring Hulu’s model, this plan offered users a $6.99/month alternative to Netflix’s regular, ad-free platform. Despite hyping up this possibility and hoping that it would create a huge user boost, the ad-supported option remains the least popular of all of Netflix’s subscription tiers.
As this password sharing crackdown is rolled out, Netflix will have to wait and see whether they get a huge influx of subscribers. This will undoubtedly be a huge upset to some viewers, who use others’ accounts to watch popular content like Wednesday and The Sandman, among hundreds of other TV shows and movies. If things go Netflix’s way, the password crackdown will create a huge influx of subscribers.
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