Netflix is going to start cracking down on password-sharing in four countries, the video-streaming giant announced Wednesday.
Netflix logo on the side of the Netflix Tudum Theater in Los Angeles, California on Sep. 14, 2022. Photo: Patrick T. Fallon/AFP via Getty Images
is going to start cracking down on password-sharing in four countries, the video-streaming giant announced Wednesday.The rules, which are being rolled out in Canada, New Zealand, Portugal and Spain, are meant to help Netflix grow its number of paid subscribers. "Today, over 100 million households are sharing accounts — impacting our ability to invest in great new TV and films," Netflix said in aAccounts will have a primary location and there will be a monthly fee for extra members on the account, Netflix said.
Users will be able to transfer a profile to a new account and keep their personalized recommendations and viewing history. "Our focus has been on giving members greater control over who can access their account," the company said.Password crackdowns is just one of many changes Netflix is implementing to juice its subscriber numbers.Netflix said Wednesday that it was "exploring different approaches" in Latin America over the last year to address the high number of password-sharing.
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