Netflix plans to use the historic Paris Theatre for its original movies, special events and other screenings
“After 71 years, the Paris Theatre has an enduring legacy, and remains the destination for a one-of-a-kind moviegoing experience,” Netflix chief content officer Ted Sarandos said. “We are incredibly proud to preserve this historic New York institution so it can continue to be a cinematic home for film lovers.”
Netflix has long had to rely on a patchwork of independent theaters to play its original movies — such as— since the majority of circuits won't carry a title that doesn't play on the big screen for roughly 30 days. Having access to the Paris or the Egyptian on a permanent basis is a win for Netflix, even as it continues to contract with such indie chains as the Landmark to play its films, particularly during awards season.
The Paris opened in 1948, with actress Marlene Dietrich cutting the ribbon for then-owner Pathé Cinema. The locale originally showed French titles, the first of which,, ran for eight months. It broadened its slate of offerings in subsequent years while remaining a haven for foreign-language fare. The Paris was the first theater in the U.S. to offer Franco Zeffirelli's 1968 movie
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