Starting next month, $6.99 will get you (most of) Netflix with 5 minutes of ads per hour.
a course reversal on its former “no ads ever” policy. Beginning November 3, a new “Basic with Ads” subscription tier is coming to the streaming platform in the US that will reportedly feature roughly four-to-five minutes of commercials per hour of content. The company’s cheapest option will initially also be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, and the UK.
Of course, with a cheaper price come additional caveats. Apart from the advertising, subscribers can expect a streaming quality cap at 720p/HD and will no longer be able to download titles for offline viewing. Additionally, a “limited number” of titles will be missing from the “Basic with Ads” tier catalog due to licensing restrictions, although Netflix COO Greg Peters it’s a bit that “we’re working on.
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