Netflix launches a new website tracking its most popular series and movies by total hours watched. (Spoiler alert: A lot of people are still watching 'Squid Game.')
Following up on an announcement last month that it planned to improve transparency about its viewership, Netflix Inc. on Tuesday launched a new website tracking its most popular TV series and movies by total hours watched.
“People want to understand what success means in a streaming world, and these lists offer the clearest answer to that question in our industry,” Pablo Perez De Rosso, Netflix’s vice president of content strategy, planning and analysis, said in a blog post Tuesday. While the new numbers still lack context and make comparisons with rivals nearly impossible, since no other major streaming service releases such viewing data, they should at least provide consistent data on what’s most popular on the platform — a metric that has been long sought by investors and Hollywood creators alike.
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