Netflix is set to report its highest second-quarter subscriber additions since 2020, but investors will assess risks from the ongoing strike in Hollywood. Analysts say Netflix's international production capabilities are a ‘huge differentiator’
The move, that forces users who share an account outside the same home to pay an additional fee, drove the four biggest days of user additions in the U.S. in at least four-and-a-half years, data from research firm Antenna shows.
The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, U.S., July 12, 2023. REUTERS/Mike Blake/File Photo "We expect the most important aspect of Netflix's crackdown on password sharing will be the catalyst it creates to attract more users to its $6.99 ad tier base, in turn generating higher revenue from advertising," Macquarie analysts said.
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