Netflix Inc is expected to report its slowest quarterly revenue growth on Thursday (Jan 19) as its ad-supported plan struggles to attract customers in the saturating US market, which could pressure the company to pull back on content spending this year. The streaming pioneer has been reeling under strained consumer spending, rising costs of financing production and increased competition from...
Smartphone with Netflix logo is seen in front of a stock graph in this illustration taken on April 19, 2022.Netflix Inc is expected to report its slowest quarterly revenue growth on Thursday as its ad-supported plan struggles to attract customers in the saturating US market, which could pressure the company to pull back on content spending this year.
The company is expected to have added 4.5 million subscribers in the fourth quarter — the lowest addition for the holiday period since 2014. It added 8.3 million subscribers a year ago. That is likely to draw focus on Netflix's aggressive content spending, which finance chief Spencer Neumann said in July would total about US$17 billion annually for the next couple of years."When debt was cheap, you could go and borrow a lot of money and invest that in content," said Shahid Khan, partner and global head of media and entertainment at Arthur D. Little.
It returned to subscriber growth in the third quarter, but its stock, an investor favourite during its years of rapid growth, still ended the year with a drop of more than 50 per cent.
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