Contrary to recent reports of doom and gloom, it appears that Netflix has actually gained far more subscribers than it has lost in the US immediately following its controversial password sharing crackdown.
This is an analytics firm that's been keeping an eye on various types of Netflix data and numbers for the last four and a half years, and believe it or not, the service recently had its four best days of that entire period in at least one key department.
That's a mind-blowing figure unrivaled even by Netflix's early pandemic peaks from March and April 2020, and before you ask, cancellation counts were much lower on the same dates. Higher than the pre-password sharing ban average, of course, but low enough to guarantee decent net gains in the overall subscriber tally.
While we are only talking about a few days and this is unofficial data, Netflix is likely to proclaim its universally hated password policy change as a financial win at its next official quarterly report release. Love it or hate it, the move makes perfect sense from a business standpoint, and despite a lot of mostly anecdotal evidence to the contrary, it could result in long-term subscriber additions as well.
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