'Squid Game,' the South Korean survival drama that was for a decade dismissed as grotesque and unrealistic, is now on track to become Netflix’s most-watched show
biggest hit ever. But for a decade, local studios rejected the fictionalized show’s pitch as too grotesque and too unrealistic.
“It’s still trending up,” Ms. Kim said. “We’ve never seen anything grow as fast and aggressive as ‘Squid Game.’” “Squid Game” creator Hwang Dong-hyuk came up with the idea for the show more than a decade ago, while living with his mother and grandmother. He had to stop writing the script at one point: He was forced to sell his $675 laptop for cash.
Buzz built quickly. The Netflix trailer for “Squid Game” on YouTube has already amassed more than 14 million views—more than double that of “Bridgerton” or “Lupin.” Many Americans also enjoy watching foreign shows with English-language dubbing, rather than subtitles—a choice that Netflix’s algorithms can automatically select for users based on their past viewing.
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