Japanese death game series “Alice in Borderland” had already been a success for Netflix. But, with the global crossover triumph of similarly dystopian South Korean show “Squid Game,” the streaming …
. But, with the global crossover triumph of similarly dystopian South Korean show “Squid Game,” the streaming giant seized on a chance to make “Alice” a hit all over again.
Michael Smith, Netflix’s Tokyo-based manager in charge of product innovation, said that the company aims to tailor the viewing experience for each member. He cited “Alice” as an example. The 2020 sci-fi action series, set in an abandoned Tokyo where drafted players participate in life-or-death games, is based a best-selling comic and is directed by action specialist Sato Shinsuke. It launched on Dec. 10, 2020 and reached Netflix’s top ten in nearly 40 countries and territories.
Following the launch of “Squid Game” in September 2021, Netflix cross-promoted “Alice.” “Squid Game” has a similarly fatal premise and an action-packed storyline.
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