Netflix’s content team in Korea was pretty sure they had a local hit on their hands in “Squid Game.” But no one at the streaming giant saw a global phenomenon coming when the thri…
.” But no one at the streaming giant saw a global phenomenon coming when the thriller bowed on Sept. 17, soon to become Netflix’s most-watched original series ever.
“They did recognize they thought it would be their biggest title this year,” Sarandos said Tuesday during Netflix’s quarterly earnings video interview released as part of the company’s third-quarter earnings. “I can’t say we had the eye on it that it would be the biggest title in our history and around the world.”
From the day it premiered, “Squid Game” took off at lightning speed. Viewership patterns on the show have been remarkably consistent around the world. “The viewing is a lot like a local-language show but it plays in every market,” Sarandos said. Sarandos stressed that it is nearly impossible to predict what is going to catch the fancy of millions of viewers around the world.
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