‘Suits’ and ‘Ballers’ find new audiences but licensing costs may squeeze streamer’s margins
Some of Netflix’s competitors are reversing a streaming war tactic by licensing their old TV shows and movies to the streamer — boosting its programming offerings but also potentially squeezing its profit margins, analysts say. Netflix relied heavily on programming that it licensed from other companies when it launched its streaming service in 2007.
Netflix will report results on Wednesday, with investors expected to focus on whether it plans to increase subscription prices and signs of progress on its new advertising tier. The latest data on its password sharing crackdown will also be watched. The return of licensing deals has coincided with strikes in Hollywood, which halted production of new shows and are expected to delay TV and movie releases well into next year.
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