“Our investment in Africa continues to grow,” says Dorothy Ghettuba, Netflix’s director of local language series for Africa.
Actors Thabo Rametsi, Stefan Erasmus, and Noxolo Dlamini with director Mandla Dube on the set of "Silverton Siege."Netflix’s top executive team in Africa plans to continue spending on scripted and unscripted content across genres until it unearths the big “Squid Game”-like show that captures global buzz.
Under the partnership, Dube — who directed Netflix’s first commissioned African film “Silverton Siege,” released earlier this year — will direct a variety of Netflix-owned projects. He joins Nigeria’s Junle Afolayan of Kunle Afolayan Productions and Mo Abudu of EbonyLife Studios who have similar output deals with the streamer already. Netflix said it plans to line up further output deals with more African filmmakers.
The strategy out of Africa was refreshing news as streamers begin to tighten their content spend as global subscriber growth slows. That belt-tightening won’t happen in Africa just yet, said Netflix Africa’s content execs, who are adamant to ramp up the output from the continent and won’t be doing any less.
While South Africa, Nigeria and Kenya remain the three key African content territories for Netflix originals, Ghettuba said the streamer is buying shows from various other countries on the continent, ranging from Ghana and Zimbabwe to Uganda, and will be expanding its original content umbrella.
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