According to a new report, Netflix plans to launch its ad-supported plan in November in order to beat Disney Plus to market.
would arrive in early 2023. Now, some ad buyers claim that Netflix is going to launch the plan on November 1 instead. Disney has already confirmed that Disney Plus Basic — its own ad tier — will debut on December 8, so it appears to Netflix’s priority is beating Disney to market.that Netflix’s price is far higher than what most other streaming services charge. In fact, the industry standard is less than $20 CPM.
At first, Netflix wants to sell 15-second and 30-second ads that will appear before and after content plays. The goal is to keep ads down to four minutes per hour of programming. This is less than other streamers and a fraction of traditional TV.The Netflix app on a TV. Image source: Christian de Looper for BGRof the ad-free plans. Some content providers simply won’t allow Netflix to show ads alongside their movies and shows, and so Netflix would likely bar them from the ad plan.
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