Net-a-Porter, Mr Porter and The Outnet have partnered with Reflaunt on a new program to incentivize customers to sell their designer goods:
. Meanwhile, traditional luxury brands and retailers, who were once wary of these competitive platforms and their wide assortments of discounted designer treasures, are increasingly choosing to embrace this shift in consumer behavior, instead of fighting it.is the latest to get on board.
This new service enables customers to send in their "well-preserved" designer jewelry, ready-to-wear, bags and shoes in exchange for either Net-a-Porter credit or a direct bank transfer. The service launches at the end of October on Net-a-Porter and in early 2022 on Mr Porter and The Outnet. It will first be available in the UK, followed by the U.S., Germany and Hong Kong SAR.
"More than ever, our customers are looking for fashion that's not only designed to last, but for ways in which it can go on to be re-loved," Alison Loehnis, president of luxury and fashion at all three sites, in a statement. "We see re-commerce as a true enabler to tap into greater product longevity by extending the lives of pre-loved purchases.
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