.neimanmarcus has developed an awards platform recognizing fashion leaders and innovators that includes reviving the Neiman Marcus Award for Distinguished Service in the Field of Fashion.
“These awards will be given annually,” said Geoffroy van Raemdonck, chief executive officer of the Neiman Marcus Group. “Our customers want to hear the news about storied fashion houses being renewed and new fashion houses breaking through.”
Van Raemdonck explained that the NMG Awards aren’t just for the sake of giving out awards or publicity. He said they bring another dimension to his company’s luxury strategy and will help strengthen partnerships with designers. The designers receiving NM Awards will provide exclusives to the store and will be merchandised and marketed more intensively by Neiman’s.
“It is rare in our industry for a young brand to find such immediate success as Amina Muaddi,” Todorovich said. “Amina has not only mastered a distinctive aesthetic and cosmopolitan sensibility crafted for the modern-day woman; she is also an accomplished business leader.”
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