The Neiman Marcus Distinguished Service in the Field of Fashion Award will return in 2023 after a seven-year hiatus, and will be given to Brunello Cucinelli.
What do Christian Dior, Salvatore Ferragamo, Coco Chanel, Yves Saint Laurent, Giorgio Armani, Karl Lagerfeld , Miuccia Prada, Oscar de la Renta, Ralph Lauren, and Estée Lauder all have in common? They’re all past recipients of the Neiman Marcus Award for Distinguished Service in the Field of Fashion, and Brunello Cucinelli will be the next to join the esteemed group of fashion notables.
The award — once the most storied fashion prize in the US — was launched in 1938 and has been on hold since 2016, when Carolina Herrera took home its William King-designed statue. In 2023, the award will return, rebooted to suit the post-lockdown retail landscape.Announcing its return today, Neiman Marcus CEO Geoffroy van Raemdonck said that the award is central to the retailer’s ambition to “revolutionise luxury experiences” through “retail-tainment”.
“We define ourselves as being in the relationship business. That relationship with our customers is best exemplified by the fact that 2 per cent of our customers drive 40 per cent of our sales: this shows that customers have so much trust in us that they entrust us with all their luxury purchases,” says Van Raemdonck on the power of the prize format.
Therefore when a brand accepts a Neiman Marcus Award — and the depth of partnership that goes hand-in-hand with it — this signals to the customer in a retail market awash with luxury wholesalers, both online and physical, that the 115-year-old Dallas, Texas-based retailer has a deep and privileged connection with the brands whose goods they offer.
日本 最新ニュース, 日本 見出し
Similar News:他のニュース ソースから収集した、これに似たニュース記事を読むこともできます。
EXCLUSIVE: Neiman Marcus Revives ‘Distinguished Service’ Fashion AwardBrunello Cucinelli will receive the award in March during Paris Fashion Week, as part of a new NM Awards platform recognizing innovative fashion creatives, WWD has learned.
続きを読む »
Neiman Marcus dips into its history to bring back fashion awardsIt’s the latest move by CEO Geoffroy van Raemdonck to differentiate Neiman Marcus. The awards exposed its Dallas customers to the likes of Coco Chanel,...
続きを読む »
Neiman Marcus Is Bringing Back Its Beloved Fashion Awards After a 7-Year HiatusThe prestigious prize, now called the NMG Awards, will honor Brunello Cucinelli during Paris Fashion Week.
続きを読む »
C.J. Stroud Named a Finalist for the Maxwell Award and Davey O'Brien AwardC.J. Stroud was named a finalist for the Maxwell Award and Davey O'Brien Award as one of the best players and quarterbacks in college football this season.
続きを読む »
England star Marcus Rashford explains touching World Cup goal celebrationRashford, a star on England’s 2022 World Cup soccer team, scored two goals in the team’s 3-0 victory over Wales, their rival Great Britain squad, on Tuesday.
続きを読む »
World Cup 2022: Marcus Rashford Gets His Smile Back.edcaesar recaps Tuesday’s match between England and Wales: “a local derby, played on foreign soil, and the first time two British nations have faced each other in a World Cup.”
続きを読む »